a movement studio that revolutionizes fitness.
MXE MOVEMENT STUDIO
challenge
After decades of teaching at top-notch gyms and clubs across the Midwest, Heather Corndorf set out to create mXe. She wanted to offer wildly enjoyable movement classes; build a progressive community; and foster genuine self-love in all of her students.
mXe (as the definition of 'moxie' states) is a place to show your 'force of character, determination, or nerve.'
We created a brand that is edgy, bold, unique and inspiring – to encourage you to wake up, show up, and MOVE LOUDER!
foster self-love and community
Strong, black lettering juxtaposed with bright, inviting colors and vintage-style illustrations.




