better health
through shared understanding
INSTITUTE FOR HEALTHCARE ADVANCEMENT
better health through shared understanding
INSTITUTE FOR HEALTHCARE ADVANCEMENT
better health through shared understanding
INSTITUTE FOR HEALTHCARE ADVANCEMENT
challenge
For decades, IHA has provided world-class learning tools and resources to health experts on Health Literacy.
IHA hired us because their brand was misleading. There was a real disconnect between their reputation as a responsible, reliable, cutting-edge leaders for policy, practice and research, and what you saw on their website and marketing.
Old IHA Brand:
-outdated logo
-lack of hierarchy
-crowded content
-amateur design
-Icons outdated
challenge
For decades, IHA has provided world-class learning tools and resources to health experts on Health Literacy.
IHA hired us because their brand was misleading. There was a real disconnect between their reputation as a responsible, reliable, cutting-edge leaders for policy, practice and research, and what you saw on their website and marketing.
Old IHA Brand:
-outdated logo
-lack of hierarchy
-crowded content
-amateur design
-Icons outdated
Advancing Health Literacy for Global Health Equity
IHA's mission is to empower, educate, and support health professionals and organizations to remove communication barriers so patients can manage their own care and thrive. We helped them achieve this by creating a clear messaging and brand hierarchy for all IHA initiatives.
digital marketing
Engaging ads designed to encourage continuing education with IHA's Health Literacy Specialist Certificate Program
Return on Investment (ROI) in the First Year of a Rebrand:
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Membership increased 300%
-
The IHA Certificate Program created $300,000 in revenue
-
Google bounce rate was between 50-60%
-
The IHA conference attendees increased over 200%
Christi and Elemental Studio worked hand in hand with us to redesign our brand and portal website, the Health Literacy Solutions Center. Working from initial brand strategy work done by another firm, Christi helped us to think through user needs, utility, and provided a number of design ideas to implement on the site. We were very happy with her work. She is a delight to work with; creative, responsive, and she struck a great balance in knowing what questions to ask, and getting us to the finish line.