A tiny design firm that packs a powerful punch.







Elemental Studio in Minneapolis is the brainchild of wild-child strategist and designer Christi Williford. With more than 20 years of communication design and brand strategy experience under her belt, Christi walks the talk. Having worked for global giants and solopreneurs, big businesses and tiny nonprofits, she brings an impressive level of experience to bear on every project she tackles. (And she tackles them all with equal glee and excitement.)

Raised by an artist father and scientist mother, Christi's upbringing taught her the value of balance. As she pursued her degree in Graphic Design and Illustration from the University of Georgia, and later cut her teeth in the edgy San Francisco arts scene, she realized her brain worked on two interconnected paths. She was able to be both an artist and an executor, providing outstanding design and shrewd strategy to her clients.

Christi has worked as an art director and senior designer for companies including Julep Beauty, Inc., Airborne Express, Starbucks, and Wunderman, Seattle. Her freelance clients have included Talking Rain, Microsoft, and DHL.

What’s it like to work with Christi?

  • Organic. When I partner with a client, one of my top priorities is to ensure our work together feels engaging and natural. We will work together to create a successful path to your brand.
  • Collaborative. The key to success is unlocking brand-defining truths. The moment we meet, I’ll start visualizing your business identity. As we collaborate, I’ll work to draw it out of you or encourage you to unveil it to me. Whatever we uncover, we’ll shape and refine it together.
  • Rewarding. I’m a warm, encouraging, approachable partner. I’m not afraid to challenge you, but I’ll do it in gentle and thought provoking way.  The insights we generate will resonate and illuminate our collaborative process.
  • Intense. I’m not gonna lie; We WILL go deep. This is your brand and your brand is you.
  • Powerful. I specialize in creating transformative visuals, language, and strategies. Work with me and you’ll get potent, compelling messages that deliver results.


From websites to logos, social media strategy to brand identity, Elemental Studio can handle all of your marketing and communications needs. What can we do for you? Reach out and let us know!